“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Brand is a name, picture, design or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitor’s offerings.

Branding is the set of activities designed to create a brand and position it in the minds of consumers.

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