Branding

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Brand is a name, picture, design or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitor’s offerings.

Branding is the set of activities designed to create a brand and position it in the minds of consumers.

Our Recipe

Describe the company’s unique selling proposition (USP)

Define target markets

Detail the benefits of the company’s product or services

Describe how to position organization’s products or services

Define the organization’s marketing methods.

Our Method

Before we get to branding, we evaluate the followings:

  • The environment (Legal, Political, Economic, Social, Technological, and environmental influences)
  • The business (What is the Unique Value Proposition)
  • The customers (Conducting market research)
  • The competitors (Who else is marketing to your potential customers)

Why do we use Integrated Marketing Communications (IMC)?

Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization’s promotions that may span all different types of media such as TV, radio, magazines, the internet, mobile phones, professional selling, and social media.

What medias do we use?

Television

Magazines

Newspapers

The Internet

Direct mail

Radio

Factors influencing the promotion mix:

  • Budget Available
  • Stage in the product life cycle
  • Type of product and Type of purchase decision
  • Target market characteristics and consumers’ readiness to purchase
  • Consumers’ preferences for various media
  • Regulations, Competitors, and environmental factors
  • Availability of media
  • The communication processes
  • Message problem

Our Channels of distribution

Press releases

Sponsorships

Roduct Placements

Social media

Professional selling

Social Media Channels

Customer Retention and Customer Loyalty

“Customer relationship management (CRM) is a strategy used by business organizations to understand customers and their needs in order to optimize interactions.”

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